Binance Design Assets (Social Media / Email)
From Outreach to Insights: Boosting Survey Response Rates with Effective Messaging & Design
My Role
UX Designer & Market Researcher
Full-time Employee
My Skills & Tool
Infographic, Banner Design, UX Design
Duration
2022
(Each 3 days)
Project Overview
During my time at Binance, I had to conduct research and send out the survey via social media, email, and website. Thus, I have to write the messages and decide what design assets to be attached. I focused on utilizing the existing design language and leveraging the design system to ensure consistency across all assets. The result was a cohesive and visually appealing suite of assets that effectively communicated the brand's message and values and increased the survey open rate and fill-out rate.
My Design Process for Design Assets
My design process for creating design assets involves a series of steps that help me deliver high-quality work. Firstly, I clarify the audience and purpose of the design assets in the defining stage. This helps me ensure that the visual design message is clear and concise. For example, if the design asset is for social media, I ensure it speaks one thing on one visual asset.
In the ideating stage, I draft at least three proposals with rationales to discuss with the stakeholders. This helps me gain valuable feedback and insights to incorporate into my work. Once I have selected the proposal, I move on to the designing stage, where I draft at least three design concepts based on the selected proposal.
Next comes the prototyping stage, where I iterate the most appropriate design. This helps me fine-tune the design and ensure that it meets the stakeholders' requirements. Finally, the design assets are configured on the social media platform or the website.
Overall, my design process is structured, iterative, and collaborative. It helps me deliver design assets that meet the needs of the stakeholders and the intended audience.
Final Designs
These banners are designed to increase the open rate and fill-out rate of surveys.
Takeaways
Expertise in Design System Implementation
I demonstrated my proficiency in utilizing existing design languages and effectively leveraging design systems to ensure brand consistency across all digital assets.
I contributed on creating cohesive and visually appealing graphics, color palettes, and typographical choices that align with the brand's guidelines.